Perhaps you’ve started to, or are thinking of using Social Media to promote your business. That’s fantastic news you have started to connect with the majority of the UK population who previously may not have heard of you.
Although in its infancy social media reaches out to millions of people in the UK, and around the world, getting in now will give you a head-start on your competitors as most companies are not actively engaged with this vital tool for reaching out to your customer base and more importantly potential new customers.
Social media is no longer the reserve of the young technically aware teenager they have all grown up, and and now expect service via internet related services. It’s now the number one place where potential customers look when wanting products, services or information.
There are a number of interesting points that you may not be aware of:
50% of SME owners who use social media report gaining new customers directly as a result.
51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
Approximately 40% of social media users access their accounts through mobile devices.
Nearly twenty three percent of online time is spend on Social Media sites.
It doesn’t take much time to find many more arguments for using social media to grow your business no matter your products, services or sector. In 2011 a Forrester backed study showed that 76% of marketing professionals surveyed agreed that social media is important for brand building with 72% agreeing that its important for customer loyalty.
But its no good setting up a Facebook account, or Twitter feed and occasionally posting content when you remember to be effective you need to have a clear and defined social media strategy.
How are you going to collect the content for your social media?
How are you going to check the sensitivity of the content you will post?
How are you going to schedule this information so it is being posted during peak periods?
How are you going to monitor your sites for service and product feedback?
What is the geographic location of your followers, what marketing opportunities does this give you?
How are you going to engage with followers, sharing, or re-tweets? How do you welcome new followers?
The above are an example, but just as important from a cost perspective how are you going to track revenue generated from your social media offerings so that you know it is cost effective?
This article was taken from our March 2012 Newsletter.